Traffic Exchange
Traffic Exchange allows applications to grow their user base by exchanging verified user actions with other apps on the platform. Instead of buying impressions, partners exchange real, measurable behaviour — a user completing a specific task inside another app.
Core concepts
Offers
An offer is a declaration by your app that you are willing to send users to complete a task in another app, or receive users from another app to complete a task in yours. Offers have a trade type:
Exchange — both parties send users to each other.
Buy — you pay to receive user actions from another app.
Sell — you send user actions to another app.
Offers can be listed publicly on the Marketplace, where other apps can discover and request them.
Deals
A deal is a confirmed agreement between two apps based on an offer. It defines the active traffic exchange relationship. Deals go through a request-and-acceptance flow before becoming active.
Marketplace
The Marketplace is the discovery layer. Apps publish their offers there for others to browse. Any app can explore the marketplace and request a deal with an offer they find suitable.
Pipeline summary
The full pipeline to activate traffic exchange:
Register & create an organization — Getting Started
Create your first app — Create Your First App
Create an offer and publish it to the marketplace — Creating an Offer
Find or receive a deal:
Passive — wait for another app to discover your offer and send a request.
Active — browse the marketplace and request a deal yourself.
Accept the deal request — Marketplace & Deals
Test the deal in console test mode — Testing & Going Live
Integrate the JS library with your App Key — Integration
Monitor results — Statistics
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